



BREAKOUT SESSIONS:
Click on the session to learn more about the speakers.
- A Superintendent, Board Member, and Lawyer Walk into a Board Room — Room 1203
- AI in Education — Room 1211
- Attracting, Retaining, and Promoting Talent — Room 1406
- Bonded & Aligned for Better Together Impact — Room 1420
- Hardwiring Cultures of Excellence — Room 1406
- Leading in Our Schools: A conversation with the Administrator and Teacher of Year — Room 1420
- Restorative Practices — Room Studio Theater
- Talent XII — Room 1203
- TIFs & Engaging Your Community — Room Studio Theater
- Superintendents’ Survival Guide: Asking your community for funding at the ballot box — Room 1211

KEYNOTE SPEAKER
JOHN U. BACON
John U. Bacon has worked nearly three decades as a writer, a public speaker, and a college instructor, winning awards for all three.
He started his journalism career covering high school sports for The Ann Arbor News, then wrote a light-hearted lifestyle column before becoming the Sunday sports feature writer for The Detroit News in 1995. He earned numerous state and national awards for his work, including “Notable Sports Writing” in The Best American Sports Writing in 1998 and 2000.
Bacon has also pursued his passions for radio, television, coaching and teaching. In 2007 he was invited to give weekly sports commentary on Michigan Radio every Friday morning, which he still does. He also appears weekly on WTKA Sports Talk 1050’s The Michigan Insider, Michigan Radio’s Stateside, and occasionally on National Public Radio, which awarded him the PRNDI prize for nation’s best commentary in 2014. He appears often on TV, including HBO, ESPN, Fox Business, MSNBC, and the Big Ten Network, where he is a frequent contributor to both “Icons” series.
Bacon has taught at Northwestern’s Medill School of Journalism and teaches at the University of Michigan, where the students selected him for the 2009 Golden Apple Award, given annually to the University’s top teacher.
A popular public speaker, Bacon delivers speeches on the themes taken from his books, and coaching and teaching experiences – including leadership, diversity, motivating millennials, and creativity – to corporations, universities, and other groups around the country and the world. In 2011, the Michigan Chapter of Meeting Planners International (MMPI) named him “Speaker of the Year.”
Bacon is now an average hockey player, a mediocre Spanish speaker, and a poor piano player – but this has not stopped him from enjoying all three. He lives in Ann Arbor with his wife and son.

He has authored twelve books on sports, business, health, and history, five of which are New York Times bestsellers, including:
- Bo’s Lasting Lessons: The Legendary Coach Teaches the Timeless Fundamentals of Leadership
- Three and Out: Rich Rodriguez and the Michigan Wolverines in the Crucible of College Football
- Fourth & Long: The Fight for the Soul of College Football
- Endzone: The Rise, Fall, and Return of Michigan Football
- and John Saunders’ Playing Hurt: My Journey from Despair to Hope, which Bacon coauthored
- His book, The Great Halifax Explosion: A World War I Story of Treachery, Tragedy, and Extraordinary Heroism, became a national best seller when it was released on November 7, 2017.
- Let Them Lead: Unexpected Lessons in Leadership from America’s Worst High School Hockey Team